Distribution Research-Wired

Wired Magazine, true to their topic, has been quick to develop ways for users to reach their product online. They offer three app based locations for different devices. These being on IPads, Kindle Fires and NOOK tablets.

Besides full versions of their magazine in print and online, they also offer cut-down versions through weekly-based and daily newsletters that can be emailed to the subscriber. They cover recent technology developments, transportation and longer articles.

Part of their website distribution also includes random pop-ups that "incentivize" users to spend more on a better service. These types include cheaper subscription rates for a year, deals off in their store for subscribing and access to exclusive newsletters.
The randomness element of these means that users are more willing to accept the deal, on the premise that it would be a 1 in a million chance of it ever popping up again, and dont want to miss out on whatever the deal intails.

Distribution Research-National Geographic

National Geographic has partnered with multiple software groups to make sure as much digital access to their magazine is available. For Iphones, they have their app on the App Store.
For andriods, the google play store also offers their app.
Besides these apps, they still offer online subscriptions to their issues.

They also have an online library. This means that once people subscribe they gain access to all the recent issues. With their children's library also included within their subscription, national geographic is able to spread as many versions of their magazine around and provide as great of an incentive to users to also use multiple forms of their service.

Distribution Research-The New Yorker

One of the more modern distribution methods from the New Yorker is their online mobile app. The to online version gives access to cut-down versions of some articles and online versions of comics and crosswords.
They also still provide both national and international print issues across  Despite this, do they not interact with much with retailers. Their main focus of physical distribution is through direct subscriptions available on their website.

They do work with some third-party services for distribution of their app version of their magazine with the Newsstand app.

Revision #2

My first major changes was the reworking of the two article pages in Adobe Indesign. This made them both look a lot better.  Because of this i also plan on redoing my cover and table of contents as well in Indesign, to improve both their visual appeal but also keep design consistency throughout my magazine.

Traditional Distribution

Retailers: Traditional distribution methods relied on physical locations to supply copies of their issues. Magazine stand and distribution with other businesses such as coffee shops and other stores. The use of retailers are still in use today but are used less than they used to be.

Wholesale: Magazine producers also used to rely more on magazine wholesalers. Prior to 1995 there were around 300 of these magazine wholesalers in the US.

National/Regional Distributors: With these on national producers they provide copies of the magazine to the retailers. They act more as a production site than a direct distribute, but are necessary for larger distribution.

Marketing Plan

One of the most common forms of engagement found across magazines today is a website. With this in mind, i created a simple webpage, and to stay with conventions, designed a small shop and linked a social media account to it.
https://blizzardystorm.wixsite.com/nichemagazine

The social media account serve to raise awareness of the magazine through use of common services. The account can also raise anticipation of the latest issues by teasing past and new dishes that may be highlighted. With the social media account linking to the website and the website linking to the social media account, both work in tandem to increase each others viewership.

Revision #1

First Set of Revisions