CCR Question #2

One engagement feature that is part of each individual issue is a response to questions sent in. This engagement part incentives greater time spent with the magazine's producer's. I also have two other secondary audience engagement tactics. These include a social media account through Instagram that can increase viability and anticipation for upcoming issues and highlight articles that would be featured in them. A website is also included in this. It's main feature is how it makes subscribing to the magazine much easier and includes a small online store of related products. With online use, we can keep the magazine online. 

Many of these ideas came from my research. In all of the magazines i researched, all of them utilized a website for the reasons that i am using. The main purpose of websites was to allow for subscriptions, the selling of products, new articles and in the case of cooking light, meal plans. 

From my distribution research, i found a few ways that magazines are able to further distribute their magazine. Wired magazine offers newsletters of cut-down articles with a variety of different amounts people may subscribe to. National geographic magazine offers an entire online library for both adults and children featuring previous issues. LIkewise, The New Yorker also offers an online library to compliment their physical issues. My distribution plan draws from all of these sources. The printing of a magazine is an effective way of still reaching people. The having of online versions though is still a very beneficial choice to make along with it though, and one that allows for a far greater number of people to access each issue. A choice that was made by wired is also one that i believe would be effective. The use of newsletters to reach members further is also one that i hope to incorporate further.  Because my target audience is younger, the distribution focus of online use is one that should be more effective at reaching my audience better than other variants would be.