Audience Engagement Research-Cooking Light

How My Audience Is Similar: Cooking Light appeals to a moderately broad audience. Their media kit shows that their primary audience has a median HHI of around $80,000 They also appeal more to families without children in them.

How They Market: Cooking light uses one of the more common forms of audience engagement nowadays. Social media. In this case, Cooking Light uses an Instagram page to highlight meals and advertise their content to a larger audience. Announcing the latest issues, giving additional pictures of the dishes and overall letting fans interact more with the company are all the results of this technology. They also offer a way for their fans to send recipes to them under the premise that they may be featured, incentivizing audience engagement.



Their Website also offers an online shop where they can buy the various cooking products advertised through their magazine, this ranges from Knifes to Pots to Pans. The shop also offers some snack foods and fully cooked meals people can buy, including corn chips and whole steak dishes.



Their Site also allows for another engagement form. Their meal program. By subscribing through a $1.52 per week fee, the company provides a full meal plan to the user. This works with the magazines theme of health food and dieting.
These services are a good way for cooking light to draw in new users to their services and through those services they hope they can get them to buy or subscribe to other offers available.






Finally Cooking Light offers book sales to further the chances of being found by shoppers. Books give them a way into book stores, letting them reach some areas that are less likely to feature just magazines.