Audience Engagement Research-The Cook's Cook

Similar Audience: The Cook's Cook has a closer male/female ratio that i would be trying to reach. The magazine has an age range thats closer to what i would like to be at but is a bit older than my main aim.


The Cook's Cook has an interesting idea. They have a community forum where fans can submit their own dishes and discuss current food ideas. This community engagement is a good way to draw in fans but also keep them interested. Allowing for them to interact with photo submissions is a way to add another level of engagement to their community. The idea of using Facebook also works because of their target age, of around the 40-50 range being part of their majority audience.

They also have a smaller youtube channel to attract to a younger audience then would normally be reached by a Facebook group. Here they are able to increase the chances of being seen by a much larger number of people.

The Cook's Cook has also been able to gain a lot of publicity through the newspaper, "The Guardian". This paper has ran numerous articles about Chef's associated with the magazine.