Similar Audience: Fine cooking has a closer gender split than cooking light to what im trying to achieve. While their median age is a bit older to what than i want to reach of 52, so while i wish to reach a big younger demographic they have some similarities.
Fine Cooking is one of many modern magazines that have opted to have a secondary website to help popularize their magazine. In the case of cooking magazines, these sites operate to host smaller articles and recipes.
The website though is also used to show content unavailable in print media. Some examples of these are Videos and the advertise their TV show "Movable Feast". Their website makes the processes of subscribing also much easier to do, encouraging people to keep spending their money on their products.
Fine Cooking also uses a Youtube account to show users how to make some of the dishes featured in their issues. With nearly 50 thousand subscribers, this allows them to reach even more users and acts as a secondary income source from Youtube.
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